Where it all startedCollege Music was founded in the UK in 2014 by Luke Pritchard and Jonny Laxton as a YouTube channel, sharing underground and undiscovered music. What began as an innocent after-school hobby has over time turned into something far, far bigger. Initially, the YouTube page was a home for alternative electronic, RnB and Neo-Soul, showcasing some of the pairs favourite musical finds.
While still at school (College equivalent in the US), they began experimenting with the then brand new live streaming feature, and in 2016, they were among the very first channels on the platform to begin a 24/7 lo-fi hip-hop stream (in fact, that same livestream is still running to this day, over five years later!). Since then, College Music have become one of the better known names within the lo-fi hip-hop community, having launched their label ‘College Music Records’ in 2017.
Fast forward to now, the label is home to over seven hundred tracks and continues to regularly release a variety of beat-tapes, vocal lo-fi and more. During that time they have also released a number of vinyl albums, as well as two ‘College Music Presents’ compilations, available as double LP gatefold vinyls.
College Music are now based out of their London HQ, and in 2020 launched their sub-label ‘Well Overdue’, with a specific focus on championing UK sounds across Hip-Hop, RnB and Neo-Soul. The team has now doubled in size as they continue to expand their operation.